CHICAGO – Mulberry Marketing Communications has been selected by Beacon Roofing Supply to manage its communications program. Founded in 1928, Beacon is the largest publicly traded distributor of residential and commercial roofing materials and complementary building products in North America. Beacon operates more than 500 branches throughout all 50 states in the U.S. and 6 provinces in Canada, and serves over 100,000 customers.
Beacon is a welcome addition to Mulberry’s building and heavy equipment portfolio, which has included clients such as JCB, Dressta, LiuGong North America and IronPlanet. Mulberry will be responsible for overseeing a PR program that engages construction and facility management decision makers and maintains Beacon’s positioning as the leading distributor of roofing essentials.
“Our success in raising company profiles through a combination of strategic vision, content and traditional PR disciplines, has proven a key factor in the addition of Beacon Roofing to Mulberry’s building materials client roster. We actively seek to make use of their existing status as a significant player to further develop their positioning with the ultimate target of Beacon becoming the go-to source for thought leadership in the competitive building supply sector,” confirms Mulberry CEO Matt Serra.
About Mulberry Marketing Communications
Mulberry Marketing Communications is an award-winning international business-to-business (B2B) marketing and communications agency. Mulberry offers a full range of services and has been helping to grow cleaning industry brands for more than 20 years. For more information, visit mulberrymc.com.