Mulberry and Global Biorisk Advisory Council Win Platinum Hermes Creative Award
CHICAGO – May 10, 2021 – Mulberry Marketing Communications and the Global Biorisk Advisory Council™ (GBAC), a Division of ISSA, have won a platinum Hermes Creative Award for the launch and promotion of the council’s GBAC STAR™ Facility Accreditation program. The Hermes Creative Awards program is an international competition for creative professionals that is administered by the Association of Marketing and Communication Professionals (AMCP).
Mulberry and GBAC have been recognized within the Public Relations/Communications category. Over the course of the last year, Mulberry has helped GBAC position its accreditation program as the gold standard for prepared facilities.
“This campaign has exceeded our expectations and is a testament to the immense value that GBAC STAR Facility Accreditation offers facilities and their cleaning professionals,” said Mulberry CEO Matt Serra. “We would like to congratulate GBAC and GBAC STAR’s partners for their hard work in bringing cleaning, disinfection and infection prevention to the forefront when it is needed most.”
Launched in May 2020, GBAC STAR Facility Accreditation is designed for facilities of all types and sizes, and allows accredited facilities to display a seal to give customers and employees confidence that they know how to prepare for, respond to and recover from biorisks such as the novel coronavirus. Mulberry’s strategic counsel and media relations efforts helped GBAC STAR consistently secure trade, local and Tier 1 media coverage and helped shape conversations around cleanliness.
GBAC initially sought to have 2,000 facilities committed to the accreditation program in 2020. By the end of the year, more than 1,100 organizations had completed accreditation and over 2,900 more had committed to the process. Additionally, GBAC had formed more than 80 partnerships to support GBAC STAR adoption.
About Mulberry Marketing Communications
Founded in 1995, Mulberry Marketing Communications is a full-service marketing and communications agency headquartered in London with offices in Chicago and Melbourne. Mulberry specializes in developing strategic business-to-business communications campaigns, and offers an array of services, including strategy and branding, content marketing, public relations, design, video, digital and social media. For more information, visit mulberrymc.com.
About GBAC, a Division of ISSA
Composed of international leaders in the field of microbial-pathogenic threat analysis, mitigation, response and recovery, the Global Biorisk Advisory Council (GBAC), a Division of ISSA, provides training, guidance, accreditation, certification, crisis management assistance and leadership to government, commercial and private entities looking to mitigate, quickly address and/or recover from biological threats and real-time crises. The organization’s services include biorisk management program assessment and training, Forensic Restoration® response and remediation, the GBAC STAR™ facility and service accreditation programs, training and certification of individuals and consulting for building owners and facility managers. For more information, visit www.gbac.org.
About ISSA
With more than 10,500 members—including distributors, manufacturers, manufacturer representatives, wholesalers, building service contractors, in-house service providers, residential cleaners and associated service members—ISSA is the world’s leading trade association for the cleaning industry. The association is committed to changing the way the world views cleaning by providing its members with the business tools they need to promote cleaning as an investment in human health, the environment and an improved bottom line. Headquartered in Northbrook, Ill., USA, the association has regional offices in Mainz, Germany; Whitby, Canada; Parramatta, Australia; Seoul, South Korea; and Shanghai, China. For more information about ISSA, visit www.issa.com or call 800-225-4772 (North America) or 847-982-0800.
