We believe in a ‘People to People’ approach to B2B marketing. Our “Meet the Mulberries” series continues with Mike McConnell, Creative Lead in our London office, who aims to incorporate GIFs, music and creativity wherever possible.
I’ve always loved the creation, the ability to play gracefully with ideas. So an industry where there are so many ideas, so many different expressions of those ideas, different constraints, different needs, it appeals to the activity I love to do and the challenge that I want to take on.
I love going to the Genesis or Prince Charles cinemas. Both are independent places that have a great love for films, old and new. I also play in a noiserock band called I Am Your Wife! so that involves band practice, recording sessions, etc. (when there isn’t a pandemic). I like urban rambling when the weather permits. There’s a great joy to setting out with your phoned turned off to see if you can get lost.
I’d love to learn to animate, do basic video overlays, kinetic typography, etc. Those sorts of things make such a difference to how a project or a post are received by its audience.
The first holiday I ever paid for myself was two weeks in Prague. It’s a great city with an interesting history, perhaps more than any other major European city. Its great architecture (the astrological clock, the Charles bridge, etc.) survived the bombing of the Second World War. It’s a wonderful place of jazz and mythology and history and philosophy. Also, when I was there, the communist museum was above McDonalds, which appealed to my sense of the absurd.
I’m hoping to get to New Orleans in the future.
The GIF search tool in Microsoft Teams is essential because sometimes internet cats express what I’m feeling better than I do. In terms of hardware, my Remarkable tablet is essential for writing my notes and ideas, getting them down before porting them into a more digital workflow.
??? though I am also very partial to this guy: ¯\_(ツ)_/¯
I’d really like to do a run of speeches or TED talk style presentations for someone. It involves finding those big points of interest, creating narrative structure and keeping in mind the time constraints of the format. Doing that right would be an interesting collaborative process and a substantial professional challenge.
Invisible Women by Caroline Criado Perez is a fascinating book not least for the revelation that everyone thinks of arm and chest pain as onset symptoms for heart attacks, despite most women not experiencing them.
Tyrannosaur, starring Peter Mullen and Olivia Coleman is an amazing film. The Ologies podcast with Alie Ward is great because I believe you do have 90 minutes in your life to learn more about Jellyfish