CHICAGO – February 20, 2020 – Mulberry Marketing Communications today announced it has achieved the top prize in the infographic category in PR Daily’s 2019 Video & Visual Awards. The program recognizes individuals, teams and agencies that have captivated audiences with compelling visuals.
Mulberry’s infographic series was developed on behalf of Sofidel America, a leading provider of paper for hygienic and domestic use. The four infographics highlight the importance of restroom cleanliness and promote Sofidel’s Bio Tech toilet paper as a solution to problematic, costly and odorous toilet clogs. The designs combine Harris Poll research with survey responses from restaurant managers and cruise industry professionals, as well as feedback collected via an online reputation management platform that analyzes foodservice customer reviews.
“In business to business communications, it can sometimes be challenging to bring commodity products to life in a way that not only differentiates them but highlights even broader issues,” said Mulberry CEO Matt Serra. “This infographic series paints a detailed picture of the role that restroom cleanliness plays in customer satisfaction, and positions Sofidel’s product as a solution that supports the bottom line. We share this achievement with the team at Sofidel and the talented designers who supported this project.”
“Out of many outstanding submissions, we found Mulberry’s work to truly set a new standard of excellence for all corporate communications professionals. We congratulate them and look forward to seeing their future successes in this field,” said Justine Figueroa, senior marketing coordinator for awards programs at Ragan Communications.
For more information, visit www.ragan.com/awards/video-visual-awards/2019/winners/infographic/
About Mulberry Marketing Communications
Founded in 1995, Mulberry Marketing Communications is a full-service marketing and communications agency headquartered in London with offices in Chicago and Melbourne. Mulberry specializes in developing strategic business-to-business campaigns, and offers an array of services, including strategy and branding, content marketing, public relations, design, video, digital and social media. For more information, visit mulberrymc.com.