Cintas Facility Services Division wanted to create brand recognition as the industry leader in restroom supplies and increase its profile among facility decision makers.
Mulberry executed the America’s Best Restroom contest, which celebrates innovative and hygienic public restrooms across the country. The winning restroom is awarded $2,500 in Cintas products and services, along with a coveted spot in the America’s Best Restroom Hall of Fame.
Cintas solicits nominations and narrows the field down to the top 10 finalists who the public vote on to crown the winner. An awards ceremony and media event is organized at the winner’s facility.
June 29 – November 30, 2020
(national and regional print and broadcast media; trade media)