The Challenge

Deloitte wanted to elevate the reputation of its SAP practice by shifting perception from theoretical capability to tangible business outcomes. The goal was to demonstrate how Deloitte’s expertise was delivering real-world transformation for its clients, ultimately building trust and accelerating new project opportunities within the enterprise technology sector.

The Solution

Mulberry designed and implemented a comprehensive customer advocacy program to showcase Deloitte’s success stories in an authentic and credible way. The program included the development of professionally produced video case studies, in-depth written client stories and a dedicated awards initiative to recognise technology excellence among Deloitte’s clients. Working closely with Deloitte’s SAP leadership and marketing teams, Mulberry crafted media narratives around successful client deployments highlighting measurable business value, innovation and impact. These stories were strategically placed across trade, technology and business publications to extend reach and credibility.

Impact

The customer advocacy program led to a portfolio of high-quality, multi-channel case studies and video assets viewed by thousands of industry stakeholders. Deloitte’s visibility in industry awards grew significantly, with finalist placements rising by 80% annually and award wins doubling in 2025. Targeted media engagement also secured coverage across key outlets, reinforcing Deloitte’s leadership in enterprise transformation and SAP delivery.