Embedding New Behaviours Across a Global Business
Challenge Following a company-wide repositioning, Diversey needed to ensure that employee behaviours aligned with its new brand direction: Carrying and Protecting Always. To succeed, the internal culture had to evolve in step with the external message, requiring a shift in how teams...
Repositioning Ansell for a Changing Market
Challenge Ansell needed to refresh its brand positioning to stay relevant in a changing market. Economic pressures, supply chain disruptions, and rising costs had led many businesses to cut corners by purchasing cheaper PPE. But lower-quality products posed risks to safety, ethics, and...
Creating a Movement for Sustainable Handwashing
Challenge SC Johnson Professional was preparing to launch its Proline WAVE Soap Dispenser in France. Made from 70 percent recycled coastal plastic, the product was designed to support better hygiene and reduce plastic waste. The challenge was to go beyond product promotion and instead...
Diversey Clax Polar
Challenge Clax Polar is an innovative detergent that allows hotels to wash linens at room temperature, cutting energy use and reducing wear on fabrics. The goal was to build awareness of its environmental and operational benefits among hospitality decision-makers....
Transforming Internal Communications
Challenge Mantrac wanted to improve internal engagement and build a stronger sense of shared purpose across its global workforce. The existing intranet was outdated, underused, and failed to support collaboration or align teams with company goals. Solution We redesigned...
Securing National Spotlight for Reckitt Pro Solutions
Challenge Reckitt Pro Solutions wanted to build brand awareness and extend its influence beyond traditional B2B hygiene channels. The objective was to reach a broader audience, including procurement, operations, and sustainability professionals, and to establish the brand as a trusted...
Creating a Laundry Marketplace
Challenge Washare set out to disrupt the laundry industry by turning everyday people with washing machines into paid service providers. The goal was to raise awareness of this innovative platform and position it as a credible, convenient alternative to traditional laundry...
Sustainable Sampling
Challenge Ansell needed a packaging solution that would not only introduce the improved HyFlex® 11-840 DGX glove, but also reflect its performance benefits and sustainability credentials. With fewer face-to-face sales calls following the pandemic, the packaging had to do more, acting as...
Driving Sales with Influencer Marketing
Challenge Ansell wanted to increase brand awareness and boost product sales in key European markets, specifically the UK, France, and Germany. The goal was to drive traffic, conversions, and engagement through highly relevant and authentic content. Solution We launched a...
