As a global leader in personal protective equipment, Ansell aimed to showcase its latest innovations at a leading international trade fair for occupational safety and health. The goal was to communicate how its solutions not only protect workers but also contribute to broader sustainability targets—resonating with an audience increasingly focused on ESG performance.
Owning Safety and Sustainability at A+A
Challenge
Solution
We partnered with Ansell to bring its brand purpose to life through a strategic and immersive event presence. From booth design and messaging to product demonstrations and collateral development, every touchpoint was crafted to reflect the dual pillars of safety and sustainability.
This included storytelling around circular product design, waste-reduction initiatives, and responsible sourcing—all tied back to real-world outcomes in both industrial and healthcare settings. Our team supported the creation of clear, engaging content that connected with an international audience of industry professionals, buyers, and regulators.
Impact
The trade fair delivered strong results for Ansell—both in brand engagement and measurable outcomes:
- 451 qualified leads were captured at the booth, including 305 end-users and 146 distributors, demonstrating strong commercial interest across target segments
- 170 photo booth interactions helped increase dwell time and visitor engagement
- €1,700 was raised for Helping Hands Charity, reinforcing Ansell’s commitment to social impact alongside safety and sustainability
