Camfil wanted to launch the latest in their city range of mobile air purifiers, the City Connect L.

With ongoing focus on clean air, healthy air in nodoor spaces alongside changes in EU standards and Law, they wanted a campaign that placed the air purifier front and centre.

Our response was to create a Clean Air Experts campaign that positioned the City Connect L as the expert in your office that’s a product of Camfil expertise, keeping spaces clean and safe.

We formulated an integrated campaign that included Camfil experts on Indoor Air Quality, Data Science and Engineering to speak to the criteria that sets this unit above all competitors.

In terms of deliverables this meant a Hub Website to host content, multiple videos featuring live action and animated footage, advertising concepts, a gated IAQ guide for lead generation, campaign specific graphic design and social posts.

Across multiple channels, the Camfil Clean Air Experts campaign has delivered multiple strands of content to facility staff in target sectors across Europe.

Gated downloads of the Indoor Air Quality Guide have created leads for the sales team.