RCP wanted to engage multi-sector facility managers in a meaningful way that offered value to their day-to-day operations while generating qualified leads for the sales team. The focus was on showcasing how durable, integrated recycling systems could deliver both environmental and commercial benefits.

We developed an online audit tool that gave facility managers immediate, tailored insights into their recycling performance. After answering a short set of optimised questions, users received a personalised PDF report with RCP’s recommendations and potential annual savings. The data was fed directly into Salesforce using a custom input field to support lead tracking.

A multichannel campaign supported the launch, driving traffic through press coverage, editorial content, social media and cross-promotion via Love Recycling.