Interclean set out to move beyond the traditional trade show format. The goal was to create a fully immersive B2B event experience that inspires, educates and connects the professional cleaning and hygiene industry in meaningful ways.
Changing an Event to an Immersive Brand Experience
Challenge
Solution
We supported Interclean across every touchpoint. From refreshed branding and dynamic email campaigns to on-site communications and experience design, we helped bring the vision to life. Our work ensured every interaction before, during and after the event reflected Interclean’s forward-thinking identity and commitment to innovation.
Impact
Strengthened Interclean’s position as the industry’s leading trade event.
Boosted audience engagement through multi-channel campaigns.
Improved brand visibility across key verticals and international markets.
Enabled seamless visitor journeys and deeper exhibitor connections.
Overall, an international crowd of 875 exhibitors and 30,000 visitors from 143 countries converged on RAI Amsterdam from 14 to 17 May 2024. Visitors and exhibitors were unanimous in their praise of this highly anticipated four-day phenomenon.
