RCP needed to raise pan-European awareness of commercial recycling challenges and opportunities—while positioning itself as a category leader across diverse sectors.

We launched Love Recycling, the first cross-continental research initiative into commercial recycling practices. With insight from over 1,000 European businesses, we built a compelling content platform—including benchmarking reports, sector-specific insights, and a dedicated website—to drive engagement and education.

1,000+ companies participated

500+ report downloads

60+ media placements, 3M+ readers

Campaign awards from TFM and Cleaning Matters

Business wins with DPD, BMW, RHP, and Amazon

The result? RCP was not just seen—but heard—as Europe’s most forward-thinking provider of recycling solutions.