Radisson Hotel Group wanted to raise the professional visibility of several senior leaders and position them as influential voices within the hospitality sector. The objective was to drive brand credibility, industry engagement and leadership alignment through LinkedIn.
Elevating Executive Presence on LinkedIn
Challenge
Solution
We developed and executed a tailored LinkedIn strategy for each executive. This included a strategic content calendar aligned with corporate priorities and individual areas of expertise, ranging from sustainability and design to leadership and guest experience. We managed each executive’s page, creating thought leadership posts, curating relevant industry content and amplifying key milestones across the business.
Impact
Improved reach and engagement across all executive profiles
Strengthened association between leadership and brand innovation
Enabled consistent messaging on key hospitality trends and Radisson initiatives
Increased connection with industry peers, media and prospective partners
The result was a cohesive and high-performing executive LinkedIn presence that supported both personal branding and corporate reputation
