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Benefits of Programmatic Advertising By the end of 2021, programmatic advertising will account for 88% of all digital display marketing in the United States. Programmatic advertising is a type of digital marketing that allows advertisers to purchase ads at scale, using automated processes, in real-time. Programmatic...

Understanding Social Media Analytics From follower counts and engagement rates to audience reach, you can quickly drown in the world of social media metrics. How do you know which metric should be your life vest and which ones you can toss out to sea? There...

The Importance of Varying your Content If content is key to your marketing strategy, then making sure that you diversify your content to keep the reader interested is essential. Do you get bored of reading weekly blogs that always follow the same format? Or social...

Keyword Research Tips for B2B Marketers It’s one thing to make content – it’s another thing to make searchable content. There are many factors that contribute to how often your website shows up in search engine results, including your use of keywords. If you’re a search engine optimization (SEO) beginner, start...

What to Know About Social Media & Newsletter Marketing One of the more gross marketing phrases to have emerged recently is the concept of “owning your audience.” It’s quite a dehumanizing phrase for something that is quite important in the constantly evolving digital marketing landscape. Let’s...

Top Tips for Web Development Over the last 20 years, your website has become an essential part of your customer's journey to purchase. Your social media channels have allowed you to reach prospects and customers wherever they are and drive them to your website. Whether...

Driving Prospects through the Sales Funnel Moving prospects through the sales funnel requires pulling them from the awareness phase to interest, then consideration, evaluation and finally purchase. No matter what industry you’re in, you have competitors whose solutions might also be in the running for a...

The Important Role of Content in your Marketing Any company looking to promote itself and stand out from its competitors knows that good content is king. Anything from a well-written website to a topical blog to engaging social media can reach a company’s customers and target...

What Your Customers Can Do For You Content. Content. Content. It’s everything and it’s everywhere. Platforms full of channels, full of posts, full of delicious juicy attention-grabbing content. From small morsels of meme-based content to hearty meals of engaging thought-provoking conversation to high-performance product videos, everywhere you...