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Meet Ilaria Fini: Account Manager Our ‘People to People’ approach to B2B marketing is the foundation of our business. Our new series “Meet the Mulberries,” shines a light on the hardworking, creative and inspiring individuals who make up our global team. Originally from Italy, Ilaria Fini,...

Voice Search Optimisation You’ve optimised your website and achieved rankings for selected keywords. With search engine optimisation (SEO) accomplished, your work is done, right?  Not quite yet. The next realm of SEO on marketers’ radars is optimizing for voice search. With almost one out of every four American adults owning a smart speaker as of 2020, and an increasing number of people opting...

Should you Gate your Website Content? If there’s one thing you learn in marketing, it’s that everyone expects something for nothing. That product you’re promoting - Your prospective customers expect a free sample. The new technology you’re testing - Your prospective customers want a free demo....

Mulberry Expands Roster of Cleaning Industry Clients with ABCO Win CHICAGO – September 14, 2020 – ABCO Cleaning Products, a family-owned provider of sustainable cleaning tools, has selected Mulberry Marketing Communications to oversee its content marketing and public relations program. Based in Miami, ABCO manufactures environmentally friendly cleaning tools like...

How to Host a Virtual Event One of the first outcomes of the COVID-19 pandemic was the wide cancellation of in-person events. Companies had to adjust quickly, and many turned to digital meetings to replace live ones. Facebook F8 went virtual, and Google Cloud Next became...

Reopening your Business during the Pandemic Did you know that September is National Preparedness Month? While we often associate severe weather and emergencies like floods, hurricanes and fires with this disaster-planning event, pandemics also fall within its scope. The novel coronavirus pandemic resulted in many facility...

How to Secure Tier 1 Media Coverage Securing media coverage from tier 1 outlets is a bit like learning how to surf. It requires hard work and practice to be able to get your footing just right. However, once you feel comfortable with the process, you’re...

As you learn the basics of SEO, three words that will keep appearing in your vocabulary are crawling, indexing and ranking. You may have a general understanding of what each word means, but are you understanding how to apply them to your business’ needs? In...

Social Media Guide for Employees Without question, social media is an essential part of your business’ marketing strategy. It can help you reach millions of customers worldwide. However, this also means there’s a lot at stake when you publish each social media post. Social media interactions...