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Reaching Customers through Email Marketing While simple e-mails are a tried-and-true tactic for connecting with contacts, a more structured and creative approach to e-mail marketing is a must for any company that wants to engage with its target audiences. E-mail marketing campaigns keep brands at the...

Meet Theresa Colston: Account Coordinator In the latest edition of “Meet the Mulberries,” Theresa Colston, Account Coordinator in our Chicago office, talks developing skills in and outside the office and wishes for future international trips:  What is your favorite activity to do in your city?  Chicago is a sprawling city – and...

Mulberry and Global Biorisk Advisory Council Win Platinum Hermes Creative Award  CHICAGO – May 10, 2021 – Mulberry Marketing Communications and the Global Biorisk Advisory Council™ (GBAC), a Division of ISSA, have won a platinum Hermes Creative Award for the launch and promotion of the council’s GBAC STAR™ Facility Accreditation program. The Hermes Creative Awards program is an international competition for creative professionals that is administered by the Association of Marketing and...

How Marketing Sells your Company to Prospective Employees What is a company without the team behind it? Talent is what drives ideas, innovations and brands forward. Thus, it’s crucial for every organisation to attract and cultivate great talent to stay at the forefront. Marketing has the...

Using Canva for Social Media Graphic Design Custom images add visual interest to marketing and social media campaigns and capture the attention of your audience. Including an image with your social media post has the potential to increase the number of shares, retweets or likes by...

Generating Good Vibes through Marketing There’s no doubt that we could all use a bit more joy in our lives. The year 2020 will forever be known as a dumpster fire given the impact the COVID-19 pandemic had on the entire world. A survey conducted in...

What is brand identity? The term “brand identity” encompasses a company’s presentation of itself to its customers, target audiences and employees. A brand identity is an accumulation of messages a business sends to the world – and all the ways in which it sends them, from...

How to Write Evergreen Content Content marketing helps brands position themselves as thought leaders and drive prospects and customers to their websites. Often, publishing timely content connected to a new product launch or industry trend can generate high engagement from your audience. However, these types of...

What Marketers Can Learn from Facebook's Restrictions Things got a little crazy in Australia in February 2021 when Facebook decided to pull all news articles from the platform and restrict the access of users wishing to view news-related content on their platform. Although it was a...

Have you ever visited a website and thought its functionality and design need to be updated? In the era of digital experiences, having a well-designed, functioning and updated website is important. It’s not only beneficial aesthetically, but it helps greatly improve website performance. You may...