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How to Use Hootsuite/Sprout Social/Buffer for Social Media For many brands, social media is a full-time job, to the extent that teams of experts are brought in to assist with brand positioning on these platforms. From Facebook to LinkedIn to Twitter to Instagram to Pinterest to...

How Media Relations Elevates your PR Efforts "If a tree falls in a forest and no one is around to hear it, does it make a sound?” You may not initially equate media relations with this age-old question, but there is a connection. If a company introduces a new product,...

One Year Later: A New Era of Marketing in the Wake of the Pandemic The COVID-19 pandemic altered nearly every business model. Fortunately, many B2B organizations have adapted their content marketing strategies since the pandemic hit. According to the Content Marketing Institute, 94% changed their content marketing strategy because of the pandemic. But what...

Communicating your Corporate Awards Your team knows how hard they have worked, how creative they have been and how much they have accomplished. But are you promoting your progress and successes to the world? Business awards demonstrate your accomplishments to those outside your company and prove your...

Strategy is Key in Public Relations When I was a little boy, my mother used to bounce me on her knee and say, “PR is all about getting your client seen in editorial spaces.” I would nod sagely in response and wonder when the next Farley’s...

LONDON – Excel Dryer, manufacturers of super-fast, highly-efficient and economical hand drying solutions, has selected Mulberry Marketing Communications to design, build and execute a multi-channel campaign promoting their new XLERATORsync hand dryer. With hand dryer technology from the 1950s still in general circulation, Excel Dryer is...

Why you Need Brand Guidelines Has your company just completed an exhaustive rebranding process? Are you a startup bringing your name to the market for the first time? Are you a well-established organization with concerns about how your brand is perceived by the public? If the...

How to Avoid Public Relations Mistakes PR professionals are all too aware of how quickly and dramatically things can go wrong, regardless of how confident they feel in a message strategy or campaign. Damage control is always just one unpredictable disaster away. In recent years, some...

How to Remain Calm During a Corporate Crisis Warren Buffet famously said, “"It takes 20 years to build a reputation and five minutes to ruin it.” Crises are not new. From data breaches to poorly thought-out tweets, it’s not if, but when a crisis will impact your...

Key Strategies for a Campaign that Leaves a Footprint The art of public relations, and the crucial role it plays in relaying information to the public eye resides on the ability to not just tell a story, but communicate a message that will leave a mark...