CHICAGO - Whittaker, the leader in low-moisture carpet encapsulation systems, has chosen Mulberry Marketing Communications to manage its corporate rebranding efforts. In addition to driving the brand positioning project, Mulberry will launch a comprehensive PR program aimed at building service contractor, healthcare, education and hospitality target audiences.
A family-owned business with over 30 years of experience in carpet care, founder Dick Whittaker pioneered the first commercial encapsulation carpet cleaning system in the 1980s. Today, Whittaker offers a range of two- and three-brush machines and chemistry formulations for tackling a range of carpet stains.
Mulberry will rely on tried and true tactics such as case study development, bylined article and interview placement and blog writing to build awareness for Whittaker and position the company as the manufacturer of go-to solutions for easier, safer and more sustainable carpet care. Mulberry will also be responsible for managing Whittaker’s LinkedIn, Facebook and Twitter profiles.
Mulberry CEO Matt Serra, comments: “It is a pleasure to confirm our new relationship with Whittaker. Adding them to our diverse jansan industry client base, which also includes - Cintas, Diversey, ISSA, Sofidel, Hydro Systems, IICRC and others - delivers a strong statement about the trust that Mulberry has built up in the sector over many years. We look forward to providing Whittaker with the levels of expertise and strategic input that have contributed to the success of so many of our clients in this sector and seen them remain with Mulberry for the long-term.”
About Mulberry Marketing Communications
Mulberry Marketing Communications is an award-winning international business-to-business (B2B) marketing and communications agency. Mulberry offers a full range of services and has been helping to grow cleaning industry brands for more than 20 years. For more information, visit mulberrymc.com.