When Agency and Client work in isolation, without collaboration, failure and frustration become all too real parts of the process.
True to our personal approach, we place collaboration at the center of the B2B pitching process. It allows you to talk, to guide, to develop. It allows us to create effective work that meets your needs, but still surprises.
After your initial brief we start a process of brainstorming. pulling together, words, pictures, mood and tone. Some ideas are small, others, substantial.
This is then shared with you as apart of a creative mini-workshop for feedback, collaboration and additional direction.
With some initial ideas and concepts on the table, we warm them up with some campaign frameworks, slotting everything together, connecting executions end-to-end.
Then we regroup again and discuss where we’ve advanced the initial ideas to and get focus on which to develop further.
As the result of our collaboration and check-in sessions across the process, this is where we present the fully realised and fleshed out campaign.
You’ll see developed creative, timing plans, channel strategies and budgetary breakdowns.
This collaborative ideation approach works. Client and Agency are aligned. Stakeholders can be sure that all avenues have been explored.
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