Marketing Strategy
A Foundation for Growth: The Importance of Establishing a Well-Crafted B2B Marketing Plan
A well-crafted business-to-business (B2B) marketing plan is crucial to the success of any B2B organization. Whether you are a startup or publicly traded company, having a clear roadmap for your marketing efforts can make a significant difference in achieving your business objectives.
28 February 2024
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Recent Articles

Mulberry Hires Liz Rouech
14 March 2022
Mulberry Hires Liz Rouech
Mulberry Marketing welcomes Senior Account Executive Liz Rouech to the team in Chicago to support B2B accounts.
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Evolution of content marketing
7 March 2022
Getting to the Point: The Evolution of Content
In previous blogs we have talked about the importance of good content, be it written or visual, to a successful marketing plan. So now you may have regular social media posts and blogs planned, but did you know it is important to set a content strategy that is specifically tailored to your business in order to achieve the best possible results from your content marketing?
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Dark pattern UX
21 February 2022
Are You Afraid of the Dark Patterns?
What is dark pattern design and how did it impact the customer experience? Our blog takes a closer look at this practice.
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Importance of Accessible Marketing
17 February 2022
Why Accessible Marketing Matters
A recent report by the World Health Organization (WHO) found that 1 in every 6 people on the planet has some form of disability. This includes visual impairments, hearing loss, mobility impairment and cognitive disabilities.
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8 February 2022
Nurturing Existing Customer Relationships
A November 2019 survey from Accenture found that 33% of B2B buyers worldwide say their customer experience expectations have increased, and 44% switched sellers in the previous 12 months. Today...
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Interactive content trends
31 January 2022
Interactive Content Trends to Enhance Your Marketing
Interactive content creates personalised experiences for consumers and drives them to act. Learn about various types of interactive content.
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