MulberryMC Blog - Blog about B2B Marketing and PR

14 March 2022

Mulberry Hires Liz Rouech

Mulberry Marketing welcomes Senior Account Executive Liz Rouech to the team in Chicago to support B2B accounts.

7 March 2022

Getting to the Point: The Evolution of Content

In previous blogs we have talked about the importance of good content, be it written or visual, to a successful marketing plan. So now you may have regular social media posts and blogs planned, but did you know it is important to set a content strategy that is specifically tailored to your business in order to achieve the best possible results from your content marketing?

21 February 2022

Are You Afraid of the Dark Patterns?

What is dark pattern design and how did it impact the customer experience? Our blog takes a closer look at this practice.

17 February 2022

Why Accessible Marketing Matters

A recent report by the World Health Organization (WHO) found that 1 in every 6 people on the planet has some form of disability. This includes visual impairments, hearing loss, mobility impairment and cognitive disabilities.

8 February 2022

Nurturing Existing Customer Relationships

A November 2019 survey from Accenture found that 33% of B2B buyers worldwide say their customer experience expectations have increased, and 44% switched sellers in the previous 12 months. Today...

31 January 2022

Interactive Content Trends to Enhance Your Marketing

Interactive content creates personalised experiences for consumers and drives them to act. Learn about various types of interactive content.

Recent Articles