Global think tank appoints Mulberry

A leading global think-tank for the cleaning and restoration industry, the Institute of Inspection Cleaning and Restoration Certification (IICRC) recently appointed Mulberry to lead its marketing and communications program. For more than 40 years, the IICRC has operated as a non-profit organization focused on identifying and promoting an international standard of care that establishes and maintains the health, safety and welfare of the built environment.

To kick off the campaign, Mulberry will develop a comprehensive messaging and campaign strategy outline that will provide the direction for marketing, social media, SEO and PR efforts throughout the rest of the year. Working closely with partner agencies and allied associations, Mulberry will work toward the goals of generating further awareness of the organization and its certified technicians and firms.