Mulberry acquires Red Dawn

Mulberry Marketing Communications announced today that it has acquired 100 percent of Red Dawn Communications, a full-service, PR and marketing agency based in Singapore. With effect from 1 February 2012, Red Dawn Communications Pte. Ltd. will be renamed Mulberry PR & Marketing Communications Pte.Ltd.

Headquartered in London, with offices in Melbourne, Chicago, San Francisco, Jacksonville, Munich, Beijing and now Singapore, Mulberry helps customers worldwide create customized programs integrating media relations, social media, cause-related marketing, brand building, customer and internal communications, and promotional services.

Mulberry Marketing Communications announced today that it has acquired 100 percent of Red Dawn Communications, a full-service, PR and marketing agency based in Singapore. With effect from 1 February 2012, Red Dawn Communications Pte. Ltd. will be renamed Mulberry PR & Marketing Communications Pte.Ltd.

Headquartered in London, with offices in Melbourne, Chicago, San Francisco, Jacksonville, Munich, Beijing and now Singapore, Mulberry helps customers worldwide create customized programs integrating media relations, social media, cause-related marketing, brand building, customer and internal communications, and promotional services.

With Mulberry Singapore, the group adds an extensive array of consumer-lifestyle clients to Mulberry’s existing predominantly business-to-business portfolio. On-going client work includes PR for three retail malls: City Square Mall, Palais Renaissance and Delfi Orchard. Other key accounts include SingTel and People’s Association Youth Movement. Clients can also expect to tap into the Singapore team’s extensive video production experience to develop integrated social media campaigns. The team has created videos for organisations including Pioneer Electronics AsiaCentre, dENiZEN, FreshKon and the People’s Association amongst others.

“In addition to our established portfolio of business PR and marketing communications solutions, we look forward to offering our clients in the Asia-Pacific an exciting new range of consumer-oriented services backed by impressive project experience through Mulberry Singapore,” said Chris Klopper, CEO, Mulberry Marketing Communications. “At the same time, the network advantage of our international offices means clients who desire regional coverage will benefit from local senior practitioner involvement across their target markets,”

Leading the new Singapore team is Florence Ang, Director, who will report to Chris Klopper, Mulberry’s Founder and CEO and work in coordination with Paul Manser, Vice President Asia Pacific Region. Ang will also oversee Pop Marketing® work under the new company and will help clients use creativity and pop culture to connect with customers.

“Joining the Mulberry team allows us more opportunities to provide superior service in a rapidly-changing and increasingly global environment,” said Florence Ang, Director, Mulberry PR & Marketing Communications Pte.Ltd.“Both companies share a passion for delivering extraordinary work while helping clients grow their bottom line. As Mulberry Singapore, we are small but mighty! We’re excited about helping organisations develop truly global campaigns with our signature approach – keeping it personal, yet creating outstanding work that meets overall business objectives.”