Mulberry promotes Britain in Australia

Mulberry’s Melbourne office has recently completed a highly successful PR campaign promoting Britain as a tourist destination to Australia. Working in conjunction with VisitBritain and STA Travel, the agency planned and staged successful experiential marketing promotional events in Sydney and Melbourne focusing on key themes of a ‘British High Tea’ and a ‘Taste of British Summer.’

Additional PR activities saw the agency gain high profile national consumer feature coverage for along with mainstream media pickup for a key research announcement.