Mulberry helps Americans say “Good
Riddance” with Cintas on Times Square

To help Americans say “good riddance” to their bad memories from the previous year, Mulberry administrated Cintas’ participation in the annual “Good Riddance Day” event on Times Square. Mulberry also developed a contest that solicited entries for bad memories from the previous year with the chance to win a free trip to New York for the festivities. Key coverage included Good Morning America, New York Times and USA Today with an approximate viewership of 27 million viewers and $3.6 million in PR equivalency.

  • December 2012
  • Cintas
  • PR, Event Management
  • Professional Services, Document Management
  • North America