Cintas Corporation
fires up

Cintas’s Fire Protection division wanted to position itself as a thought leader with commercial building owners and property management companies. Mulberry developed a communications strategy to build awareness for the company that included developing and pitching research-based content to publications in the U.S.

Within the first year, the campaign led to more than $78,000 of earned media coverage in core trade publications and reached approximately 800,000 prospects. Additionally, Mulberry created an infographic on fire extinguisher training, which was listed as a finalist for 2014 Ragan’s Content Marketing Awards for the category of Best Infographic.

  • 2014 to present
  • Cintas Fire Protection
  • PR, Content Marketing
  • Professional Services, Fire Safety
  • North America