Diversey Care social media
Diversey Care wanted to quickly build its social media audience and better engage customers, influencers and employees. To do so, Mulberry positioned Diversey Care as an expert on LinkedIn, Twitter, Facebook and its blog by regularly sharing industry best practices and tips. It also personalized the business and drove engagement by utilizing good imagery, conversational copy, contests, video updates and innovative tradeshow tactics. Since working with Mulberry, Diversey Care increased LinkedIn followers by 7,500, Facebook followers by 2,039 and Twitter followers by 1,532.