UK
US
AU
RCP wanted to engage multi-sector facility managers in a meaningful way that offered value to their day-to-day operations while generating qualified leads for the sales team. The focus was on showcasing how durable, integrated recycling systems could deliver both environmental and commercial benefits.
Driving Leads Through a Smart Audit Tool
Description
Challenge
Solution
We developed an online audit tool that gave facility managers immediate, tailored insights into their recycling performance. After answering a short set of optimised questions, users received a personalised PDF report with RCP’s recommendations and potential annual savings. The data was fed directly into Salesforce using a custom input field to support lead tracking.
A multichannel campaign supported the launch, driving traffic through press coverage, editorial content, social media and cross-promotion via Love Recycling.
Impact
More than 15,000 audits completed
Generated leads that contributed to business wins with DPD, RHP, BMW and Amazon
Enabled FMs to benchmark performance and take actionable steps toward sustainable waste management
Delivered long-term visibility and SEO value through backlinks and media
The result is a tool that continues to educate, convert and move the industry toward better recycling practices.
Client
Rubbermaid Commercial Products
Channels
Website | Email Comms
Sector
Commercial Cleaning Equipment Supplies
Discipline
Digital Platforms