Inspired event offers Aussies
“A Taste of Britain”

Mulberry worked with VisitBritain on a campaign to promote Great Britain as a travel destination and encourage Australians to travel beyond London. As part of the campaign, Mulberry staged promotional events in Sydney and Melbourne themed: “A Taste of Britain”.

Mulberry also generated and pitched a research-based news release and a series of feature articles which achieved high profile media coverage in publications throughout Australia.

The campaign gained a total of 39 pieces of coverage, which led to a total PR equivalent value of $533,755 and reached 14 million people.