Launching a
breakthrough product

When developing their most significant product for years, Rubbermaid could take no chances and called in Mulberry to launch the Clean Water system.

The agency’s integrated campaign using a variety of tactics including whipping up interest with teaser advertising, a pan-European press conference and demonstration in Geneva, blanket advertising coverage in the actual launch period, direct mailers, social media and showcasing the new product at industry events.

Mulberry also negotiated a sponsorship deal with charity WaterAid. The Clean Water rapidly established itself becoming one of Rubbermaid’s fastest-selling products ever.

  • 2011
  • Rubbermaid Commercial Products
  • PR, Social Media, Design, Advertising, Events, Sponsorship
  • Cleaning, Hygiene
  • EMEA