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Driving Global Visibility Through Strategic PR

Mulberry Marketing Communications UK / Driving Global Visibility Through Strategic PR

Driving Global Visibility Through Strategic PR

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Description

Challenge

MariMatic wanted to boost brand visibility across key international markets through earned media. The objective was clear: drive widespread coverage of the company’s story and innovation, without relying on paid placements.

Solution

We developed and distributed five press releases in nine languages, tailored to resonate with media in target sectors and regions. The campaign ran from July to September and was designed to maximise reach and relevance across international outlets.

Impact

Coverage secured in 19 countries
40 articles published, up from 31 during the campaign period
Over 704,000 estimated views of earned coverage
Total potential monthly reach of 813 million through online media
The result is a high-impact PR campaign that delivered global visibility, supported brand awareness, and elevated MariMatic’s presence across Europe and beyond
Client

Rubbermaid Commercial Products

Document

Awards DPS

Video

Journey Film

Channels

Website | Social | Email

Sector

Facilities Management

Discipline

Public Relations