Mulberry helps Diversey
to “own” the show
When Diversey booked its stand at ISSA/INTERCLEAN Amsterdam 2014 – the world’s largest exhibition for the cleaning industry – Mulberry was tasked with ensuring that it would be the company that was visited, and remembered, by the 30,000 visitors.
Mulberry’s public relations work included securing keynote speaking slots, hosting an exclusive press briefing on Google Glass, and running over 25 on stand product demonstrations for the international media present. Integrated social media and video marketing were also successfully used to extend the reach and engagement of the campaign externally and internally.