Mulberry “springs” into action
for the IICRC
The Institute of Inspection, Cleaning and Restoration Certification (IICRC) wanted to build consumer awareness for their Certified Firms. To do so, Mulberry developed a downloadable Spring Flooding Marketing Toolkit for their 6,000+ Firms to use in their marketing programs.
The Toolkit featured press release templates on flood cleanup and mold prevention, a flood cleanup tip sheet for use in marketing collateral and a how-to media guide with best practices for contacting and working with the media. Due to the toolkit’s evergreen nature, IICRC Certified Firms continue to use its contents.