Mulberry strengthens IronPlanet’s
presence in Canadian market
In 2013, IronPlanet, an online heavy equipment marketplace, tasked Mulberry Marketing Communications with building awareness for its business in Canada. To do so, Mulberry coordinated a press tour and customer events in Vancouver, Calgary, Toronto and Montreal, and developed an ongoing PR strategy for the region. Mulberry secured 11 editorial meetings for IronPlanet’s executives with business and trade publications, and planned and supported networking events with current and potential customers. The tour resulted in multiple published interviews, bylined articles and two monthly recurring columns in key Canadian publications.