Past, present, future
On behalf of long-standing client Diversey Care, Mulberry organised a prestigious press event in Zurich to celebrate the landmark 60th anniversary of the company’s TASKI brand. Positioning the company for the future, Mulberry also leveraged the event to launch a brand new machine and announce the acquisition of Intellibot robotic cleaning machines.
Mulberry secured the attendance of 28 of the most influential trade journalists for the two-day event and provided specialist expertise in PR, design and social media to ensure a global-reach for the press conference. To date the event has achieved over 80 pieces of global coverage ranging from Inc. to Cleaning Matters magazine and received significant praise from the press for its organisation, management and relevance.