Ansell needed a packaging solution that would not only introduce the improved HyFlex® 11-840 DGX glove, but also reflect its performance benefits and sustainability credentials. With fewer face-to-face sales calls following the pandemic, the packaging had to do more, acting as a substitute for in-person engagement, and standing out in a crowded PPE market.

We designed a visually striking sampling kit that worked as a self-contained, mail-friendly introduction to the new HyFlex 11-840 DGX. It included:

• A reusable or biodegradable package to support Ansell’s CSR commitments
• Clear, multilingual-friendly messaging and visuals to reduce translation needs
• A scannable QR code linking to a product demo video
• Sales collateral and point-of-sale material that could be used online or offline

The design emphasised key product benefits, including food contact approval, enhanced dry grip with FORTIX™ DGX technology, ergonomic certification, and reduced water usage in production. This made it easy for recipients to see why this glove was a next-generation solution.

The campaign helped position the HyFlex 11-840 DGX as top-of-mind for distributors and partners.
It boosted visibility through trackable digital touchpoints and supported sales teams with a tangible, high-impact tool that replaced in-person product demos,  reinforcing both product value and Ansell’s leadership in sustainable PPE innovation