UK
US
AU
RCP needed to raise pan-European awareness of commercial recycling challenges and opportunities—while positioning itself as a category leader across diverse sectors.
Creating a Voice of Authority in Commercial Recycling
Description
Challenge
Solution
We launched Love Recycling, the first cross-continental research initiative into commercial recycling practices. With insight from over 1,000 European businesses, we built a compelling content platform—including benchmarking reports, sector-specific insights, and a dedicated website—to drive engagement and education.
Impact
1,000+ companies participated
500+ report downloads
60+ media placements, 3M+ readers
Campaign awards from TFM and Cleaning Matters
Business wins with DPD, BMW, RHP, and Amazon
The result? RCP was not just seen—but heard—as Europe’s most forward-thinking provider of recycling solutions.
Client
Rubbermaid Commercial Products
Document
Channels
Website | Email Comms
Sector
Cleaning and Hygiene Equipment
Discipline
Design | Copywriting | Brand and Strategy