UK
US
AU
Small and medium-sized businesses often lack the time, resources, and expertise to implement effective cleaning protocols. Pro Formula, a joint venture between Unilever and Diversey, needed a digital solution that went beyond product descriptions to deliver practical support.
Building a Digital Platform to Support Cleaning Standards
Building a Digital Platform to Support Cleaning Standards
Description
Challenge
Solution
We developed Proformula.com, a multilingual content platform built to guide users through cleaning best practices. It features bite-sized videos, troubleshooting advice, and expert tips. A product selector ensures the right product is matched to each task, while distributor links streamline purchase. The site is designed for ease of use and is supported by a CMS that empowers local markets to adapt content to regional needs.
Impact
Live in 27 languages with over 60,000 pages of content and 200 videos
Used by hundreds of outlets across Europe
Currently being upgraded to support one-stop e-commerce functionality
Local markets trained on CMS to tailor content for their specific audiences
The result is a scalable, user-friendly platform that bridges the gap between product information and actionable cleaning guidance.
Client
Proformula
Sector
Cleaning and Hygiene Equipment
Discipline
Digital Platforms | Design | Copywriting