We designed a focused PR strategy centred on high-value media placements that would position Reckitt as both credible and forward-thinking. This included crafting compelling editorial narratives and identifying opportunities within top-tier publications that could drive brand visibility among key decision-makers.

A highlight of the campaign was securing prominent coverage in The Independent and Business Reporter, a respected supplement featured in a major national newspaper. These articles explored how Reckitt Pro Solutions is helping businesses bridge the gap between hygiene excellence and sustainability. The content was rooted in industry relevance and real-world impact, helping to reinforce the brand’s authority without relying on product-driven messaging

Featured in The Independent, Business Reporter and other top tier outlets reaching a wide national business audience. We positioned Reckitt Pro Solutions as a thought leader in sustainable hygiene practices
In addition, we expanded brand awareness among decision-makers across healthcare, hospitality, education, and facilities management and strengthened credibility through earned media in trusted, editorially led environments.

The campaign elevated Reckitt Pro Solutions from a B2B brand to a recognised voice in national conversations around hygiene, health, and sustainability.