Turning product innovation into a high-impact sampling experience

Description

Challenge

Ansell needed a sampling package to launch the new and improved HyFlex® 11-840 DGX—one that would cut through a crowded PPE market, clearly communicate product benefits with minimal reliance on language, and visibly reinforce Ansell’s CSR commitment. 

The brief demanded more than packaging. It needed to drive trial, engagement, and measurable results. 

Solution

We designed a fully integrated sampling system—mailing pack, point-of-sale materials, and sales sheet—built around visual storytelling, sustainability, and a strong digital call to action. 

The result: a reusable / biodegradable sampling package that doesn’t just carry the product—it demonstrates its value before it’s even worn. 

 

What We Delivered 

  • Striking sampling pack that visually differentiates on desk, shelf, and showroom 
  • Highly visual design language to reduce translation costs across markets 
  • Clear product benefit icons highlighting grip, comfort, dexterity, and durability 
  • Sustainability-led materials aligned with Ansell’s CSR goals 
  • QR-code CTA linking directly to a glove-in-use video for instant proof and engagement 
  • Sales enablement sheet designed for fast conversations and easy ordering 

Impact

premium, sustainable, and highly visual sampling solution that: 

  • Positions HyFlex® 11-840 DGX as top-of-mind for distributors 
  • Supports sales conversations with clarity and confidence 
  • Demonstrates how smart design turns innovation into action 

 

What this shows:
We don’t just design packaging.
We design experiences that sell. 

Client

Ansell

Sector

PPE

Discipline

Design and Packaging