UK
US
AU
Excel Dryer wanted to promote its new Xcelerator system, an all-in-one tap solution that delivers water, soap and air across a bespoke basin design. The goal was to drive awareness and interest through their mobile showroom while generating leads for the sales team to convert into appointments and site visits.
Webinar as a Sales Tool
Description
Challenge
Solution
We developed and produced a live webinar to position the Xcelerator as a premium, high-functionality solution for modern restrooms. The session featured expert speakers discussing hygiene, design and safety, with a professional presenter guiding the conversation and live audience interaction.
Filmed at a business venue in Canary Wharf, the event used a multi-camera setup and broadcast-quality audio to elevate the visual and technical experience. This helped differentiate it from typical virtual meetings and positioned Excel Dryer as a confident, professional voice in the space.
Impact
Strong attendance driven by targeted outreach across multiple contact databases
Live Q&A allowed the experts to engage directly with prospective customers
Audience interaction reinforced product credibility and practical relevance
Webinar registrations converted into qualified leads for the sales team
The result was a polished digital event that brought the Xcelerator system to life and helped feed the sales funnel with informed, engaged prospects.
Client
Excel Dryer UK
Channels
Website | Email Comms
Sector
Washrooms, Hand Dryers
Discipline
Webinars