Mulberry Drives Demand for HydraForce Compact Hydraulic Solutions

Description

Challenge

HydraForce is a global designer and manufacturer of motion control systems and the world’s leading manufacturer of hydraulic cartridge valves, custom hydraulic integrated circuits, and electronic controls for a variety of off-highway industries. In 2023, HydraForce was acquired by Bosch Rexroth, becoming a significant part of the Compact Hydraulics Business. Together, they deliver the world’s highest quality hydraulic control solutions to more OEMs across the globe.

HydraForce wanted to raise awareness about its innovative compact hydraulic solutions with key decision makers across the U.S.

Strategy

Mulberry facilitated a planning session at the company’s headquarters in Lincolnshire, Ill., to establish key messages, confirm campaign objectives and identify target audiences. The planning session served as the foundation for Mulberry to become a strategic partner, executing a PR, content marketing, and social media campaign.

Ongoing support includes:

A content program promoting new products, industry events, best practices and key updates

Social media campaign, including developing weekly content and social listening

External media relations for select campaigns and events

Digital content creation for select campaigns

Global Video Series Spotlights Culture

In addition to the content marketing plan, Mulberry launched the “Our People. Our Stories.” global video series to drive demand and brand loyalty for Compact Hydraulics by positioning HydraForce as an innovative leader dedicated to “delighting” its customers. Mulberry captured videos demonstrating HydraForce’s world-class production capabilities and conducted one-on-one interviews with application engineers and subject matter experts regarding best practices and industry trends to reinforce messaging around quality and innovation.

Mulberry edited the footage into 23, 15-20 second clips featuring HydraForce executives and employees in the U.S., Brazil, UK, Italy and China. Mulberry promotes the videos monthly on HydraForce’s LinkedIn, Facebook and Instagram accounts. The evergreen content was also utilized in other videos, during sales meetings and at trade shows.