TASKI is a global leader in innovative floor care solutions. The company acquired Aqua ChemPacs, expanding its portfolio of integrated, sustainable solutions.  TASKI needed a new name, logo and brand identity for the pre-portioned, concentrated liquid chemical pack.  

TASKI also wanted to position the new product as part of its complete floorcare offering, further positioning TASKI as THE ONLY provider of machines, pads and cleaning chemicals. 

Mulberry facilitated a planning session to discuss the product value propositions and the best approach for positioning the product within the TASKI product line. Using this feedback from key TASKI stakeholders and secondary research, Mulberry created a brand foundation for the new product.  

Mulberry developed a complete design identity, including a product logo, icons and packaging. As part of the process, Mulberry developed: 

• New product name: TASKI IntelliPods 

• Tagline: Simple. Smart. Sustainable. 

• Messaging framework for all marketing materials.  

• Brand narrative to effectively communicate the expanded product line and how its capabilities and features solve customer pain points and meet sustainability goals.  

Mulberry launched TASKI IntelliPods at the 2024 ISSA Show North America, an annual event for the cleaning and facility solutions industry. Mulberry also created a social media campaign introducing TASKI IntelliPods, generating industry buzz before, during and after the event.  

• Engagements: 500 tickets scanned at ISSA Show 

• Social Media:  

• 3,374 engagements 

• 172,748 video views 

• 3,148 clicks  

• 352,200 impressions