Blog

How Content Drives Prospects Deeper into the Sales Funnel

Using Content to Influence the B2B Buyer's Journey The Buyer’s Journey is an important framework in any business-to-business (B2B) marketing campaign.  It includes the steps a prospect takes before becoming a customer.  These commonly include awareness, consideration, evaluation and purchase.  Too often, marketers develop...

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Meet the Mulberries: Jessie Koerner

Meet Jessie Koerner: Senior Account Executive We believe in a ‘People to People’ approach to B2B marketing. Our “Meet the Mulberries” series continues with Jessie Koerner, Senior Account Executive in our...

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Whatever Do you Meme?

Using Memes in your Social Media Program What are memes, what role can they play in your social messaging mix and where do they even come from? In the beginning there...

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NCH Europe Appoints Mulberry MC

Mulberry to Drive Content Marketing for Water and Maintenance Solutions Provider   LONDON – (23 November 2020) – NCH Europe, the European division of NCH Corporation, has selected Mulberry Marketing Communications to...

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Mulberry Promotes Alex Weiss to Account Supervisor

Mulberry Promotes Alex Weiss CHICAGO – November 23, 2020 – Mulberry Marketing Communications, a full-service marketing and communications agency, today announced it has promoted Alex Weiss to Account Supervisor. Weiss joined the firm’s Chicago office in 2016...

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Meet the Mulberries: Mike McConnell

Meet Mike McConnell: Creative Lead We believe in a ‘People to People’ approach to B2B marketing. Our “Meet the Mulberries" series continues with Mike McConnell, Creative Lead in our London office,...

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