How to Write Engaging Content Working predominantly in social media means I’m constantly creating content for clients. User engagement is a metric that you should hold in high regard as it...
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How to Write a Media Pitch Our main goal as public relations professionals is to secure media coverage for clients, but with the rise of technology over the years and the...
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Promoting Customer Success Stories Your website is your storefront to the world. Like any store owner you try to make the decor attractive and stock up with appealing content with the...
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What Is Social Listening? Social media presents companies with an indispensable opportunity to build their brands, bolster their reputations and adapt quickly to changing trends. To seize this opportunity, businesses must...
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How to Use Paid Social Media Advertising So, you’re in charge of your company’s social media accounts? You’ve probably got the usual posting and engagement under control, and you might already...
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Future Proofing Content Future–proofing is a phrase familiar to anyone working in B2B communications. This is particularly the case if - like Mulberry - you have existing or past relationships with clients...
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Mulberry Expands its Chicago Team CHICAGO – December 10, 2019 – Mulberry Marketing Communications, a full-service marketing and communications agency, welcomes Jessie Koerner to its Chicago team. Koerner will serve as...
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Transparency in B2B Public Relations Public Relations as a profession often gets a bad rap for being overly concerned with “spinning” a story in a positive direction for a client, while...
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