Global Thought Leadership Positioning

Pricer Case Study Cover Image


Pricer, a French electronic shelf label (ESL) provider, wanted to increase its profile in key European countries and the U.S. Prior to working with Mulberry, its PR efforts were focused predominantly within France.


Mulberry Established a coordinated and international PR campaign focused on the U.S., UK, France, Germany and the Nordics and created an international account team consisting of a global strategist, global activity coordinator, and regional media relations managers and writers with local knowledge and responsibilities. 

Mulberry also established an internal knowledge share platform to ensure materials and best practices are shared across borders and developed and executed a global PR campaign, including global and localized messaging, press office, thought leadership positioning, event support, global social media program and industry analyst and influencer program.



Achieved 3x ROI (measured by Ad Value Equivalency) in the U.S. and 6x ROI in Europe

LinkedIn Followers

More than doubled the number of Pricer LinkedIn followers in 12 months

Twitter Followers

Quadrupled Pricer Twitter follower base in 12 months

Media Placements

monthly press coverage in trade media in all key markets


Established relationships with key U.S. and European industry analysts