ISSA Hygieia Network

Hygieia Case Study Cover Image

Challenge

ISSA, the worldwide cleaning industry association, wanted to better support women in the cleaning industry. The association understood the importance of championing gender inclusivity within the industry and wanted to provide career advancement resources and a community where all felt welcome.

Strategy

Mulberry helped establish ISSA Hygieia Network, which is now one of ISSA’s signature charities.
Mulberry leveraged its deep industry connections to establish the network’s first leadership council and committees and develop its value proposition. By working closely with leading women in the industry, Mulberry helped launch and promote its offerings, which include a mentoring program, online networking community, webinars, conferences and an annual awards reception. Through an aggressive communications campaign, Mulberry was able to successfully convey the Network’s many benefits, grow awareness for the importance of gender inclusivity within the industry and drive engagement with Hygieia programming.

Results

Mentoring
Program

650+ new members

Online Networking – Social Media

Helped establish regional LinkedIn Networking communities for women

 

Professional Development

Resources for women include webinars, networking communities and live events

Industry Members

1,000+ attendees at in-person annual awards receptions

Thought Leadership

Regular media coverage in industry trade media; Monthly e-newsletters and e-blasts

In the Press