ISSA, the worldwide cleaning industry association, wanted to better support women in the cleaning industry. The association understood the importance of championing gender inclusivity within the industry and wanted to provide career advancement resources and a community where all felt welcome.
Mulberry helped establish ISSA Hygieia Network, which is now one of ISSA’s signature charities.
Mulberry leveraged its deep industry connections to establish the network’s first leadership council and committees and develop its value proposition. By working closely with leading women in the industry, Mulberry helped launch and promote its offerings, which include a mentoring program, online networking community, webinars, conferences and an annual awards reception. Through an aggressive communications campaign, Mulberry was able to successfully convey the Network’s many benefits, grow awareness for the importance of gender inclusivity within the industry and drive engagement with Hygieia programming.
650+ new members
Established an Online Networking Community of 200+ members
Doubled Linkedln following & maintained high engagement
Resources include, 3 podcasts and 4 webinars
700+ attendees at the in-person 2019 Awards Reception
40 pieces of coverage; 5 article placements; 1 interview; 12 e-blasts