Cintas Corporation helps more than one million businesses of all types and sizes by providing a
wide range of products and services that enhance customers’ images and keep facilities and
employees clean, safe and looking their best. Cintas Facility Services wanted to increase its brand awareness in the education sector and drive leads.
Mulberry developed and executed the Janitor of the Year contest, which showcases heart-
warming stories of hard-working school janitors who do much more than clean our nation’s
schools. The winning janitor receives $10,000, and the school receives $5,000 in products and
Mulberry and Cintas gather nominations from schools across the U.S. through PR, social media and direct communications. Cintas chooses the top 10 finalists and Mulberry promotes the finalists in each market. The general public vote to determine who gets crowned America’s Janitor of the Year.
To announce the winner, Mulberry coordinates a surprise media event at the winning
custodian’s school, which includes event planning and local and national media coordination.
(national and regional
print and broadcast
media; trade media)