Increasing Engagement through Internal Communications
Just as external communications help you build a persona for your brand to turn prospects into buyers, an internal communications plan also helps your organisation communicate with an important audience: employees...
3 January 2022
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Recent Articles

3 January 2022
Increasing Engagement through Internal Communications
Just as external communications help you build a persona for your brand to turn prospects into buyers, an internal communications plan also helps your organisation communicate with an important audience: employees...
Read more
21 December 2021
Advertising at the Speed of Thought
By the end of 2021, programmatic advertising will account for 88% of all digital display marketing in the United States. Programmatic advertising is a type of digital marketing...
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13 December 2021
The Social Media Metrics that Matter Most
From follower counts and engagement rates to audience reach, you can quickly drown in the world of social media metrics. How do you know which metric should be your life vest and which ones you can toss out to sea?
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9 December 2021
Why Content Diversification is Key
If content is key to your marketing strategy, then making sure that you diversify your content to keep the reader interested is essential. Do you get bored of reading weekly blogs that always follow the same format? Or social media posts that look similar to previous versions? If so, then your customers will too.
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7 December 2021
Your Guide to Keyword Research
It’s one thing to make content – it’s another thing to make searchable content. There are many factors that contribute to how often your website shows up in search engine results, including your use of keywords. If you’re a search engine optimization (SEO) beginner, start with our blog here. Otherwise, keep reading for keyword research tips that can improve your content’s ranking on search engines. 
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30 November 2021
The House That Attention Built
One of the more gross marketing phrases to have emerged recently is the concept of “owning your audience.” It’s quite a dehumanizing phrase for something that is quite important in the constantly evolving digital marketing landscape...
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