Do We Really Need a Brand Story?
A brand story? That’s for the big guys - right?  The ones with the dedicated departments, the budget, and the time to create and promote their story… After all, we’re focusing on our product development and sales – surely that’s the most important thing? And it’s not as if our brand story can’t be easily grafted on later when we’re ready? Mind you, have we even got a brand story?! 
24 July 2023
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