The Power of PR
The Power of PR and Content in B2B Marketing
Public relations (PR) and content marketing are core disciplines for business-to-business (B2B) marketers. When developing a B2B marketing strategy, it’s imperative to consider the buyer’s journey and how your prospects seek information about the products and services you offer. To effectively influence prospects, you must connect with them consistently and frequently across numerous communications channels.
28 February 2024
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Recent Articles

24 January 2022
Creating an Effective Content Strategy
In previous blogs we have talked about the importance of good content, be it written or visual, to a successful marketing plan. So now you may have regular social media posts and blogs planned, but did you know it is important to set a content strategy that is specifically tailored to your business in order to achieve the best possible results from your content marketing?
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18 January 2022
The Coming Age of Hybrid Marketing
Hybrid and virtual events are on the rise due to the pandemic. Learn about their unique challenges and keys to success.
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3 January 2022
Increasing Engagement through Internal Communications
Just as external comms build your brand, internal comms engage a key audience: employees.
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21 December 2021
Advertising at the Speed of Thought
Programmatic advertising helps brands reach audiences across all stages of the marketing funnel.
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13 December 2021
The Social Media Metrics that Matter Most
You can easily get lost in social media metrics. Find out which are the most important.
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9 December 2021
Why Content Diversification is Key
Diversifying your brand's content is key to keeping your audience engaged and continually showcasing your expertise.
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